Many people dream of having their website show up on the first page of Google search engine. Gaining one of the top positions in Google
search results for your top keywords may be a tough ask. However, there are
some simple steps that you can take to help Google recognize your business,
index your website and recognize why you should be on the first page. In this
post, I’ll go over some essential optimization techniques to ensure Google
notices your website (and Google My Business profile), which will help boost
your chances of first page rankings.
1. Verify your Google My Business profile.
Registering your business with Google My Business can help
your website appear in relevant search queries that occur near the geographic area
of your business location.
Once you have registered, Google sends out a postcard with a
unique pin to your business address – this is used to verify your business with
Google. The verification gives you a stronger chance of appearing in the search
results as Google will now recognize your business as a legitimate local
Verification will also increase your chances of appearing
higher in Google Maps listings and in the local results – which tend to appear
in a 3-pack listing above the top organic listings and below the paid ads.
2. Register your website with Google Search Console.
Google Search Console, formerly known as Webmaster Tools, is
a service provided by Google which allows you to submit your website and sitemap
to Google for indexing.
But that’s not all, you can also use the tool for many other
purposes, such as:
View the search queries which people are using to find your
View the average position for keywords which Google thinks
you should be ranking for
Check the backlinks to your website and ensure there aren’t
any bad or spammy links
Disavow links that you don’t want to be linked to your site
as they may be giving you a bad reputation
Ensure that Google is not experiencing any crawl errors with
The main advantage with Google Search Console is that you
are basically telling Google that your website exists. Submitting your website
(and choosing which version to use in the search results, e.g.
https://www.example.com vs https://example.com) is a fundamental aspect of SEO
that all webmasters should be undertaking to ensure maximum visibility.
3. “Sell the Click” through well-written Meta Titles, Meta
Descriptions & URLs.
When you find yourself browsing through the organic search
results in Google, you’ll usually see three components of a listing: the page
title, the description, and the page URL. All three of these are customizable
and should be meticulously optimized to ensure the click through to your
There is some debate in the SEO industry about how much
click-through rates (CTR) impacts organic rankings. Some studies have shown
that CTR has an affect on rankings, while other studies have shown a less
Our view is that Google monitors the click-through rates
that your pages generate in search results, with the higher click-through rates
indicating that a page answers a particular search query well. We believe
Google takes this into account when ranking a page, and that the more often
someone clicks your link for a particular search query, the more likely Google
will rank it again the next time someone searches.
However, regardless of how much of an impact CTR may have on
rankings, if you are getting high click-through rates, then you’re getting more
traffic to your website. So, for that reason alone, it’s important to “sell the
click” in the search results.
Ensure that your page titles and meta descriptions contain:
Accurate, concise descriptions of your page content
For optimum effectiveness, meta descriptions should be
70-156 characters long, while page titles should be between 45 – 65 characters
long, including spaces
Your meta descriptions and titles should be concise and
contain your best keywords
Make sure each page of your website has its own, unique
title and meta description
Ensure that your URLs are structured properly:
To correctly render in all browsers, URLs must be shorter
than 2,083 characters.
In optimal format, e.g.:
Well-structured URLs provide an improved user experience,
and they can improve click-through rates if keywords are included in the URLs.
In addition, keyword-rich URLs can create effective backlinks, because the URL
can serve as its own anchor text when copied and pasted in posts across the
4. Use Structured data (schema markup) on your website.
Structured data (also referred to as “schema markup”) is
code that you input to your site to help Google return more information in
search results for users. Therefore, it also allows your listing to stand out
more against those who haven’t implemented any schema markup on their site.
Installing schema markup is a user-focused improvement.
Google and other search engines exist for users to gain the information they
need and that is exactly what schema markup is for. Schema markup helps your
website rank better for all kinds of content types including:
TV episodes and ratings
There are hundreds of markup types and if you have any type
of data on your website, there’s a good chance that it’s going to have an
association with some type of schema.
We recommend all local businesses include Local Business
schema on their websites to provide Google with information about the type of
business and the business Name, Address, and Phone number information. We also
recommend that e-commerce businesses install Product schema on their product
5. Provide quality, informative and useful content on your
Providing quality content that is relevant to your business
and the keywords you want to rank for in search results will benefit your
website. The more relevant your content, the more likely that users will find
the kind of information they are looking for and encourage them to stay on your
website for longer, come back again and possibly convert into a customer.
When users come to your website, browse through multiple
pages, and spend time reading your content, Google will take their actions into
account and the positive user metrics will benefit the ranking of your website.
Quality content is not just good for your search engine
ranking, it’s good for the user experience on a site, the overall brand image —
and in the long-term, quality content will have an impact on sales.
To summarize, the best way to build a website for optimum
exposure in search is to make it easy for search engines and users to navigate
your site and understand what your content is about.