Ever since the beginning of time/ communication, people have presented themselves or their views in a certain way. For example, Cave painting depicted a particular idea peculiarly and uniquely. Each of those scribbles had the unique handwriting that represented them, which later became their identity in storytelling. Those wall arts could put their personality and voice into the messaging. Likewise, good marketers help the client tell a story about the company, thereby creating an image to represent the firm through time. And that process of image creation is branding. This blog post will give you deep insights into what is branding, and why is it so important? Keep scrolling…
Before getting deep into the branding, what actually is a brand?
A brand is simply what distinguishes one company from the other, and it comprises of features such as name, tagline, logo or symbol, design, brand voice, and more.
What is branding?
Branding is a set of strategic steps that includes the process of researching and developing a certain feature for your organization so that the consumers will associate the brand with products or services the firm offers. The concept of brand exists in the mind of customers.
Why is branding so important?
Branding is a mandatory and critical thing to do for a business as it creates an overall impression on the minds of consumers about the organization. It can drive new business and create awareness among the people. Here are some of the reasons why branding is so important-
Branding creates recognition for the firm
Branding creates an overall image of what to expect from the company.
Branding increases business value by giving the company more advantages in the industry.
Strong branding generates more significant impression and brings more customers to do business with you
Employees will be proud and more satisfied to work with a strongly branded company
Branding can build trust with the consumers, potential clients, and customers.
Branding supports advertisement strategies.
How do you build a brand online?
You have to hire a digital marketing team to do branding online. However, the whole process of branding boils down to 7 steps below-
Research your target audience and competitors
Choose your personality
Pick the name for your business
Make a slogan
Opt the look of the brand
Make a logo
Start applying the brand
Why do Brands Hire Agencies?
Many businesses turn to agencies for their expertise and specialized services in branding and business promotion.
Why Invest in Branding?
Branding lets you have the type of clients you want to attract. Investing in the branding is worth your money because-
It attracts valuable customers and investors
It builds credibility
Brand marketing engages customers
Branding increases company value
It closes more sales
Branding decreases marketing spend
If you position your brand as a premium through branding, you can ask for premium rates.
Let us give you an example of perfect branding.
Through corporate identity and digital marketing tactics, Airbnb has managed to build success in a short period. Right from the user-generated images and videos on Facebook, Instagram, and Twitter to humor rich campaigns, the brand Airbnb shined brightest in the past few years by generating interest with contents.